How many times has this happened to you?
Your physician writes a prescription for a new medication. It could be a new maintenance drug or something you acutely need NOW…it doesn’t really matter. You drive to the pharmacy and drop off the prescription (hopefully your physician has embraced electronic prescriptions and you can skip this first step).
VistaBPO was recently selected to showcase our Healthcare Consumer Engagement technology platform at MedCity CONVERGE. Converge is a healthcare technology event sponsored by MedCity News and Independence Blue Cross/Blue Shield.
We all know healthcare in America is expensive. We sense and witness the rising levels of cost sharing, accelerating employee contribution levels, increasing use of High Deductible Health Plans, the price of specialty pharmaceuticals as well as the growing cost of generics… and of course rising premiums.
Status in the Health Insurance Industry
While other industries have embraced chat as a cost-effective means of interacting with website visitors and existing customers, the health industry has mostly not followed suit. Some of the reasons our industry has been so slow to adopt web chat include:
- Concerns about HIPAA and security compliance.
- A tendency to rely on old sales models and traditional methods of interaction rather than embracing change, innovation, and new technologies.
- Implementing web chat seems overwhelming—companies that don’t outsource have to develop and activate new technology tools, train staff, create a new department, etc.
- Companies don’t know they can outsource their web chat service/support and have someone else handle it for them.
of insurance industry websites still aren’t
utilizing online chat
The buzz between Wall Street and the heath care sector has never been higher. Almost daily another press release is issued about another new company with a new app that will supposedly put a new spin on an old issue…. health care consumer engagement. Apps for this and apps for that. Apps to choose a physician, apps to remind you to take your medicine, apps to pay your bill, with Telemedicine apps you can even have an office visit without leaving your bedroom. All of these apps promise to engage, educate and captivate their audience. Some will prosper, some will find some use and most will wither away as quickly as they were created.